“Subway has issued a response to the uproar about its sandwiches being smaller than advertised. Demonstrating the power of social media, complaints from a customer in Australia quickly spread online and generated the response from the company. Subway has explained it does not guarantee the length of its sandwiches, and variations in bread are common.
“Matt Corby, the Subway customer from Australia, actually measured a Footlong sandwich and posted the photograph on Facebook. Corby pointed out that the sandwich was an inch shorter than the promised foot. He posted this complaint on Subway’s official Facebook page and asked for a response. His observation has been supported by other customers who claim that the sandwiches are never the right length. Many posted their photos with measurements showing the difference.
“The post from Matt Corby reached 100,000 likes on Facebook as other customers added similar complaints. Some fans of Subway have suggested that the chain cannot make identical sandwiches and that some differences will always occur. They have mentioned that toasting a sub could lead to shrinking and shorter length. Others believe that the bread is the main issue.
“Subway initially avoided giving a response to the controversy on its Facebook page. Eventually, it issued a statement that apologized for the Footlong difference but also claimed that the bread process was responsible for it. The company has mentioned that Matt Corby’s experience is isolated and not the norm. However, other customers argue that it is very common for Footlong sandwiches to be shorter.
“A Subway in Australia issued a separate response that indicated the name Footlong was not a guarantee that the sandwich would have to be this length. Variations occur at all restaurants, and the Footlong is a suggested length. The bread continues to be the main culprit cited by Subway.
“Is Subway actually saving money by cutting its Footlong an inch or is it really a natural variation? Although the company has not confirmed this, many fans have suggested this was a money move, so giving customers shorter sandwiches is deliberate. It is not clear how much the company would save by cutting an inch from its popular Footlongs. Some customers have suggested doing a series of experiments to get statistical data on the average length of the sandwiches. They are interested in finding out if Matt Corby’s case is truly an anomaly or the standard measurement of all sandwiches.