Subway has issued an apology for its short Footlong sandwiches. The announcement comes after several lawsuits have been filed against the chain for deceptive advertising practices. The lawsuits, from customers in Chicago and New Jersey, claim that Subway deliberately cheated them by making its sandwiches shorter.
“Subway has promised its working on consistency and making its sandwiches comply with the promised length. In its apology, the chain has mentioned regret and concern about the allegations that the Footlong sandwiches are often too short. However, Subway did not respond in any way to the new lawsuits that have been filed.
“After a customer in Australia posted that his Subway Footlong sandwich was only 11 inches instead of 12, others came forward with the same complaint. Dozens of photos were posted on Subway’s official Facebook pages and followed by complaints from hundreds of consumers. Many of the photographs showed a tape measure next to the sandwiches to prove that they were too short. The issues were not limited to Australia as customers from around the world joined the Facebook page to complain. Subway issued several statements discussing the variations that can be created by bread and that a Footlong was not a guaranteed length. However, its recent apology indicates that the chain plans to put more effort into making the sandwiches the promised length.
“Many have criticized the lawsuits that have started and called them frivolous. Attorney Stephen DeNittis, who represents two men from New Jersey who are suing Subway, has mentioned that the inconsistencies noticed by customers are not unique. DeNittis describes comparing Footlongs at 17 different stores and having all them measure less than 12 inches. Attorney Tom Zimmerman, who represents a man from Chicago suing the chain, has noted that there is a pattern of false advertising and deception. Zimmerman compares the shorter sandwiches to buying a dozen eggs and only getting 11 in the carton. The Chicago lawsuit has listed damages of $5 million.
“Subway’s apology seems to have done little to stop the wave of litigation it is facing. A class action lawsuit may develop soon. This is not the first time that Subway has faced problems connected to its Footlong sandwiches. In 2011, the chain threatened to sue Casey’s General Stores for using the Footlong name to describe its own products. Although this lawsuit never went to court, Subway is not likely to escape litigation again.