Cadillac to ditch Detroit for trendy NYC address

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Cadillac to ditch Detroit for trendy NYC address
FILE - This Jan. 14, 2014 file photo shows the Cadillac logo on the 2015 ATS coupe during its debut at media previews during the North American International Auto Show in Detroit. The Cadillac luxury brand will move its headquarters to New York in 2015, Johann de Nysschen, the brand’s new president, said in a statement issued Tuesday, Sept. 23, 2014. (AP Photo/Paul Sancya, File)

DETROIT (AP) — Cadillac is moving its headquarters to New York next year to be closer to more people living lives of luxury.

General Motors also says the high-end brand will become a separate business unit, giving it more freedom to chase global growth.

Cadillac’s U.S. sales are down nearly 5 percent this year, even though luxury vehicle sales and the overall U.S. market are growing. German rivals are responsible for much of the luxury growth.

Autodata Corp. says Audi sales are up nearly 15 percent, BMW is up almost 12 percent and Mercedes-Benz up 9 percent.

Cadillac’s leaders will move to offices in Manhattan . GM is still determining who else will move. The company says technical product development teams will remain in the Detroit area, and manufacturing will not change.



 

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