Steve Jobs co-founded Apple and brought it back from the brink of oblivion with the launch of the iPod in 2001.
But, following the death of the notorious perfectionist in 2011, Apple watchers have pointed to a number missteps by the company as examples of a tech giant losing its way.
Despite its problems though, it’s still one of the world’s leading technology companies and makes billions of dollars every year.
iOS Maps: When Apple decided to replace Google as its built-in map provider in 2012, it promised a slick interface featuring 3D modelled cities.
Instead, it produced a map system littered with errors and inaccuracies.
Viewed by many users as far worse than the app it replaced, Apple admitted at the time that it fell short of its usual standards.
The executive in charge of the maps upgrade – Scott Forstall – later left the company.
Bendy iPhones: The latest iPhone – the iPhone 6 Plus – is Apple’s largest smartphone yet with a 5.5-inch screen.
But the large footprint coupled with the thinner design has left some users complaining that it bends out of shape when left in a tight pocket.
One YouTube user uploaded a video of him bending it across the middle using his hands.
Falling Behind: Apple’s giant new smartphone looks impressive, but rival firms have been manufacturing similar-sized phones for years.
Meanwhile its move into the smart watch market with Apple Watch has captivated tech analysts, but the devices do not significantly improve on existing devices.
iOS Blunder: An update to iOS 8 this week saw some users’ iPhones and iPads ‘bricked’ – meaning they could not connect to phone or data networks, and in some cases could not be used at all.
To fix their phones, users had to perform a hard reset and revert to their previous operating system versions.
Siri: Launched a day before Mr Jobs’ death, the voice assistant on iPhone and iPad remains a novelty feature to many users as a result of its unpredictability when interpreting voice commands.
Leaks: Apple was once renowned for its ability to keep details of upcoming releases secret, allowing Steve Jobs to pull rabbits out of the hat on launch day.
These days, the majority of features and tech specs of new gadgets are known well in advance, often thanks to blogs in China with contacts on the production line.
It doesn’t diminish the product, but it does dampen some of the hype previously associated with Apple launches.
iCloud Security Concerns: A number of Hollywood stars saw nude photos leaked online, and it was claimed that iCloud accounts may have been broken into as a result of hackers guessing passwords.
Apple later said it would upgrade its security systems designed to alert users when data is restored to a new device.